From Chaos to Clarity: How Riley Instantly Synthesizes Customer Insights
Today, more than ever, companies must move quickly. In fast-moving teams, decisions can’t wait. Whether it's refining a feature, responding to user feedback, or adjusting a product marketing strategy, teams need insights—yesterday. That’s the challenge we kept hearing from our community of product leaders and UX researchers: teams needed a faster way to get to the "why" behind user behavior and start taking action to address those pain points.
But traditional analysis methods often slow things down. Sifting through surveys, analyzing qualitative feedback, and running structured user interviews all take time that many teams simply don’t have.
That’s where Riley comes in. We’re reimagining product discovery to help teams understand customers more accurately and act on data faster.
Here's how Riley helps you get the most valuable insights fast.
How to use Riley to analyze and prioritize insights quickly:
Create a project & Upload Different Types of Data
- Select and upload video calls, interview notes, sales calls, and whatever you would like analyzed. Riley integrates with all of the ways you collect customer data.
Review Prioritized Insights
- Riley’s AI triangulates and synthesizes your data using relevant data science models and delivers a ranked list of prioritized insights based on relevance and impact, measured by emotion and customer impact scores.
Refine & Adapt
- Write a simple prompt to refine Riley’s recommended insights and generate new ones that better align with your project’s key priorities.
Sharanya Rao, a Principal PM at Intuit, recently used Riley to help her with product discovery:
"I've had the chance to try Riley, and as a product manager, it's both a relief and delight to finally have a product that turns qualitative and quantitative data into actionable insights. Riley simplifies getting insights at scale from rich, diverse customer anecdotes—helping you identify themes, next steps, and launch improvements for customers much faster!"— Sharanya Rao, Principal Product Manager, Intuit
Fast insights are important for decision-making. When teams get the right insights at the right time, they can act quickly and effectively. Riley delivers instant, prioritized insights, eliminating delays and uncertainty so you can move quickly and always deliver strong value to your customers.
About the author
Lavender is Riley AI's product designer. Prior to joining Riley AI, she was a design consultant advising product marketing and design strategies for various startups across industries in the Bay Area. She is passionate about creating unique user-driven experiences personalized for every audience and accessible to every community. Lavender completed her Bachelor degree at Stanford University.